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How will the new football season reshaping sportsbook strategy.
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Features
Time to read: 10 min
From global spectacle to weekly action: how is the new football season reshaping sportsbook strategy?
August 21, 2026
An upwards ligt beam, illustrating iGaming growth.
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Features
Time to read: 6 min
The contested edge: Why iGaming's growth is also its biggest vulnerability
August 13, 2026
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Features
Time to read: 4 min
Amelco: how to build on the world’s biggest sporting event
August 12, 2026
2026 World Cup
25:03
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Features
Time to read: 7 min
Why the 2026 World Cup proved product innovation now wins sportsbooks
August 11, 2026
A man using a phone to look at betting odds
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Features
Time to read: 6 min
What the 2026 World Cup taught RightBet about volatility, pricing and sportsbook risk
August 10, 2026
Infantino and Trump, as Paddy Power takes a swipe at Infantino's FIFA World Cup plans
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Marketing
Time to read: 3 min
Infantino’s FIFA HQ sets the scene for latest Paddy Power social media jibe
July 31, 2026
Spain win World Cup, a tournament that gave CIRSA a big boost
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Sportsbook
Time to read: 2 min
CIRSA marks another quarter of growth as impact of early World Cup stages revealed
July 31, 2026
Dinos Dixiadis, head of sportsbook business at GR8_TECH
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Features
Time to read: 4 min
GR8_TECH: Inside the World Cup’s biggest betting patterns
July 28, 2026
The World Cup trophy
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Sportsbook
Time to read: 2 min
GR8_TECH: Over 40% of punters backed four specific World Cup teams
July 23, 2026
A car speeding round. a corner, symbolising Kambi's return to growth
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Sportsbook
Time to read: 4 min
Kambi “turns corner to growth” as World Cup boosts trading
July 22, 2026
Spanish football fans waving a flag - the team has won the 2026 FIFA World Cup
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Sportsbook
Time to read: 2 min
GR8_TECH: Industry pros backed Spain from World Cup day one
July 21, 2026
Lamine Yamal and Lionel Messi, who will go head to head in Sunday's 2026 World Cup final
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Sportsbook
Time to read: 3 min
World Cup final: Lionel Messi backed by 82% of Betano users to lift consecutive World Cups
July 17, 2026
Sweden World Cup fans, as the tournament provides Svenska Spel with a revenue boost in Q2 2026
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Sportsbook
Time to read: 6 min
Svenska Spel’s revenue hits £150m as firm records best Q2 since Swedish re-regulation
July 15, 2026
New York New Jersey Stadium, where England or Argentina and France or Spain will face off in the 2026 World Cup final
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Features
Time to read: 4 min
England an unpopular pick against Argentina according to Entain and Betano
July 14, 2026
Estadio Azteca, where England beat Mexico 3-2
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Features
Time to read: 6 min
England’s win against Mexico amplifies hype ahead of Norway quarter final clash
July 8, 2026
England World Cup 2026, SBC News' World Cup Betting Tour
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Features
Time to read: 8 min
World Cup Betting Tour: England fans’ lack of optimism continues ahead of DR Congo clash
July 1, 2026
Stop signal, representing ADI Predictstreet being banned in Germany
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Sportsbook
Time to read: 5 min
ADI Predictstreet rollercoaster continues with ban in Germany and partnership with Kalshi
June 29, 2026
World Cup trophy, representing bet365's Sub On Play On costing the firm £30m in the first 11 days of the tournament
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Football
Time to read: 4 min
bet365’s ‘Sub On Play On’ feature leads to £30m pay out in first 11 days of 2026 World Cup
June 24, 2026
Spain lifting Euro 2024 trophy, as SBC News speaks to Codere Online as part of its World Cup Betting Tour
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Features
Time to read: 9 min
World Cup Betting Tour: Codere’s hopes reinvigorated after Spain demolish Saudi Arabia
June 22, 2026
A football touches the back of the net, going with the article's topic, the World Cup.
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Latest News
Time to read: 5 min
How Kambi is raising the bar for live betting at the World Cup
June 19, 2026
Australia football team, as betr speaks to SBC News for the World Cup Betting Tour
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Features
Time to read: 7 min
World Cup Betting Tour: betr and Australia looking to build on Turkey win against USA tonight
June 19, 2026
An Entain logo at an SBC event
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Featured News
Time to read: 7 min
Entain calls for action over illegal World Cup gambling promotions on UK social media
June 17, 2026
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Most Read
1
Betfred takes betbuilder engine to next level with T5C
2
Betano CEO reportedly interested in Bristol City stake
3
Kaizen Gaming boss on navigating two global crises en-route to decacorn status
4
Tyson Fury launches Exploding Jackpots for SBTech
5
Midnite’s advertising campaign banned amid push for UK growth
6
Tether.bet shuts down and redirects to Philippines gambling platform
7
High street slot venue fined £150k amid UK retail gambling debates
8
Bally’s Intralot one step closer to evoke buyout
Featured News
Various sports, representing SBC News' Sponsor Spotlight
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Featured News
Time to read: min
Sponsor Spotlight: Stake, NFL, and the Premier League
August 21, 2026
02:16
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Marketing
Time to read: min
Betway launches ‘Clubhouse’ as global sports activation for all markets 
August 20, 2026
Bulgaria sets self-exclusion timer to a minimum of one year
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Interviews
Time to read: min
BOS calls for hard reset on Swedish gambling and regulation
August 19, 2026
Photograph of a prison, symbolising Brazil politicians' push to make gambling illegal
02:01
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South America
Time to read: min
Brazil Bets Law on death row in Election run-up
August 19, 2026